Tag: revenue management
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How to Use AI and Market Data to Optimise Your Pricing Strategy
Executive Summary Business leaders increasingly look to artificial intelligence (AI) to gain a competitive edge in pricing. But while AI can provide smart pricing recommendations, it doesn’t work in a vacuum. Instead, it thrives when given access to live market data—especially competitor prices—and your internal cost structure. This article explains how to use AI to…
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Optimizing Prices with AI: A Practical Playbook for Revenue Leaders
1 Why Traditional Pricing Leaves Money on the Table Pricing remains the single strongest profit lever, yet many firms still rely on “cost + margin” rules of thumb or hurried competitor matching. Three blind spots persist: Blind Spot Consequence Slow competitive reaction Market share erodes or margins vanish in knee-jerk price wars. Uniform mark-ups A flat…